Overview:
Here are the publication materials I made for TUGON Ateneo's Be(ad) My Valentine, a week-long online event held to raise funds for the needs and gift boxes of our partner areas through the selling of bead necklaces.
TUGON Ateneo is a student-led organization that advocates against the existence of child sexual abuse and abandonment in the country. As long as TUGON’s advocacy and mission lives in its members, these kids will move on with their lives knowing the real feeling of home
My branding concept for this was a chill, dreamy vibe with hints of y2k elements inspired by the nostalgic necklace designs. Since this was an online event, I played around with different designs softwares and social media formats to keep things fun and exciting.
photos by D. Rubio
